Now that you have your Online Radio up and running, one of the questions that might come to mind and the one that most Online Radio owners ask is: How do I promote my Online Radio?
This is an important and reasonable question, since if no one knows about your Online Radio, then it is as good as if the Radio itself is not existing. What is the use of a Radio that does not have listeners?
So, in this post, we shall be looking at different effective ways you could market and promote your Online Radio.
1. Publish a Blog and keep it busy
One of the mistakes Online Radio owner fall into is that, most of them only run the Radio without providing any other useful contents for their users. You need to realize that listeners are not only coming to your Online Radio station because of the audios, they are als interested in educating themselves as well.
So, while you are educating and entertaining your audience with your audio, also keep in mind that you need to include a blog that gives your listeners value in exchange of their visit to your Online Radio.
2. Be Active on Social Media
You need to realize that most of your listeners are from the Social Media, and if you neglect this aspect, your Online Radio will suffer a great deal.
People are so busy this days, and most of them spend a good amount of their time on the Social Media, so why don’t you go where they are and engage them there? By engaging your users on the Social Media, you are not only promoting your Radio, you are also giving the human feel (which is what alot of Social media users value) to your brand and business.
So, you need to be sure that your Facebook, Twitter and Instagram pages are up and active, this helps users to connect more on whats going on your Online Radio through your Social Media handles.
3. Printed Posters and Handbills
Old is gold they say. This actually holds true especially for the traditional way of advertising which is through the handbills and posters.
You could get some copies of handbill printed and have your Online Radio station website address stated and what you do as well. The good thing about this is, it is not only cheap, but also easy to do as well.
If you want us to design (printing not included) a simple poster you could distribute for just a token (N2,000), do send us a mail and we will kindly get this done for you within 24 hours.
4. Sponsor and Hosting Events.
One of the ways you could get the world out there about your Online Radio is through sponsoring or hosting events, by doing this, people attending your events get to know more about your Online Radio and how they can benefit from listening and participating as well.
Aside from sponsoring an event, you could also volunteer to cover and event for FREE, at least for a start, this helps expose your Online Radio and those whom you cover the event for will be glad to spread your works free of charge.
This is one effective way you can promote your Online Radio.
5. Engage in Giveaways
Who does not like give ways? Everyone does, and this is one of the effective way of promoting your Online Radio. One a while, you can organize a contest on your Online Radio and ask your Audio to send in their answers to you. This is why your Social Media need to be very active, since most of the time, the give always will be done through the Social Media handles.
Engaging in gives always not only promotes your Online Radio, it also endears your listeners to you as well, which makes them want to come back for more.
We hope these effective steps and strategies are helpful to you, especially when you are newly starting out on your Online Radio.
